A journey that began with a simple craving for food that felt real, clean, and truly fresh
Every time we visited my wife's hometown of Udupi, we tasted a kind of freshness that stayed with us. Fish caught in the morning, cooked the same day, served with a natural honesty that made every meal unforgettable.
It was more than just food—it was an experience of purity and authenticity we couldn't find anywhere else.
But everything changed when we returned to Bangalore. Finding truly fresh fish became difficult. Some days we were lucky, most days we weren't.
Hygiene in many local stalls added to our worries—fish kept out in the open, meat handled without proper care, ice melting quickly, and surfaces rarely cleaned.
It bothered us as customers, as a family, and as people who genuinely love good food.
After repeated disappointing experiences, we finally asked ourselves a question that would change everything.
Why should getting fresh, clean fish and meat be this hard?
That question stayed with us and pushed us to look deeper. We realized we needed someone who truly understood the fishing and meat industry.
As we researched further, we discovered a sourcing partner with deep roots in coastal communities and a reputation for uncompromised quality. To understand their quality personally, we tried their fish.
One bite was enough—it felt authentic, clean, and exactly the freshness we had been missing.
With their sourcing expertise and our focus on hygiene, transparency, and fair pricing, we built a system where:
This is how our business truly began—not from a boardroom discussion, but from real experiences and real challenges. And from a promise we made to ourselves:
"If we would not serve it to our family, we will not serve it to yours."